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The butterfly effect and tech: forecasting the future makes no sense, but I’ll give it a shot anyway

The butterfly effect theory has taught us that it is extremely hard to calculate things with certainty. The amount of changes in recent years in almost every important subject area (culture, politics, economics, and technology) seems to confirm MIT meteorologist Edward Lorenz’s theory. But in order to decide what is…

A/B Testing, Ads and other 3rd Party Tags

Increasingly we rely on third-party scripts to deliver business-critical features of our sites – analytics, adverts, multi-variant testing, comments, recommendations, retargeting, social sharing etc. These scripts often get added with the seemingly innocent “it’s just a snippet of JavaScript”, but they can have a dramatic impact on performance – from…