Quick wins for your website in the SEM game

Even though online marketing can be a long term investment and game where you need to test, optimise and trial various tactics and strategies – us marketers are often pressured to show progress quickly. Saija Mahon’s session on ‘Quick wins for your website in the SEM (search engine marketing) game’ will provide some valuable ideas for quick wins that you can start implementing immediately and that will show value whilst waiting for your longer-term initiatives to start gaining traction.