Adapting for the times
On 1st September 2015 at as part of Adapting for the times
To many, the notion of creating a “mobile-only” website seems antiquated. With thousands of different devices accessing the web, it is almost impossible to keep up. Responsive web design may be the way forward for new sites; but what about old sites? Yell has been online for nearly 20 years, and its legacy and content mean that a completely responsive website is difficult to achieve.
Steve will show how adaptive design works for Yell, covering
• The challenges of moving to modern web design with a product with a long history
• How Yell segments users on device type to provide the best UX for their context whilst balancing priorities
• Taking a responsible progressive enhancement approach to keep performance high for low-end devices, and really pop for high-end computers
• The reality that a complete responsive re-write can be slower than an adaptive approach